BSP is the head agency for activating Nordea’s title sponsorship in Masters which extends from 2010 to 2012. Nordea’s sponsorship is worth over 60 MSEK resulting in one of the largest in Swedish sport. BSP’s responsibility includes activation strategies, design of all installations, consumer events and all Nordea’s client hospitality. According to the research agency Rubin Research, Nordea received the highest result that Rubin has ever measured for a title sponsor. “The results are therefore exceptional” – Rubin Research