Carlsberg’s music platform Where’s the Party? is one of BSP’s proudest consumer event projects. Everything we do strives to give the (paying) audience the best possible club experience that can be seen in Sweden. Starting in 2009, Where’s the party? by Carlsberg has grown to become a well-known event reaching audiences well and beyond Sweden’s borders. For the past two years Where’s the Party? by Carlsberg has been built around the world known artist Axwell, headlining the event as the main act. BSP’s responsibility includes design and setup, artist handling, creating hype through PR and event execution.